©2017 BY PETRA GUGLIELMETTI

I work for brands behind the scenes, editing corporate copy to make it read like editorial, crafting engaging language around product launches, and creating click-worthy and shareable sponsored content.

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BUMBLE

advice column in custom magazine

"You don’t need to be an introvert to hate sticking on a name tag in some casino-adjacent expo center and sipping watery coffee while a rando with bagel seeds stuck in his teeth makes small talk about the changing landscape of your industry."

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NEXXUS

sponsored blog post

"I kept my hair ultra-hydrated for 7 days straight—here's what happened."

MAYBELLINE

global product launch dossier

"Ladies, consider your lashes liberated."